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You might think your business is small and sells products or services you don't think can be sold online?
80% of your potential customers will visit your website at least once before making a decision to do business with you. So, Yes, if you have a business, you should have a website. No question.
Without doubt some businesses critically depend on a website more than others, think of hotels and tourism for example. Also companies that have products that can be shipped to customer far away would greatly benefit to broaden their market through the web. But ocal companies like dry cleaners, property managers, real estate agents, decorators to mention a few can also benefit from the web that will list their services and special offers and also showing their location.
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Nowadays, more prospective customers and businesses search for products and services on the web than by any other means. A well designed and put together website will do most of the promotion and selling work for you. Information on your website is there 24hrs a day and is available across the planet, advertising or providing information richly, cost affectively and diligently to whomever is enquiring.
One of the great things about the internet is that it has levelled the playing field. You have a better opportunity at making a good first impression. With a well-designed site, your small operation can project the image and professionalism of a much larger company. But do make sure it is well designed. Many company websites are so badly designed and hard to navigate that they completely lacked professionalism and credibility. Your website is an important part of your business. Make sure you treat it as such.
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